Personalization
Win new buyers by adapting to visitor actions and context in real time.
Strategies
Tailor the shopping experience for individual customers based on their preferences, behavior, and past interactions with the brand.
Audiences
Target major types of site visitors with personalized product recommendations.
Behavior
Win more current non-buyers with the ability to personalize recommendations based on visitor actions and buying session profile.
Journey
With rise of mobile shopper and social media buying journeys have become highly fragmented - ensure relevancy and continuity at each stage of buyig journey.